UGA Alum Builds Atlanta-based Thryft Ship To Empower Instagram Resellers

When Valeria Brenner describes her startup’s target customer, she doesn’t speak in abstract demographics or market segments. Instead, she paints a vivid portrait of Lisa, a 28-year-old mom juggling two kids and a side hustle reselling thrifted clothes through Instagram. Lisa tracks orders with pen and paper until the chaos forces her into an unwieldy Excel spreadsheet to keep up with her growing reselling business. Lisa represents a strong and growing community of thousands of entrepreneurs building businesses in the booming digital second-hand market, which grows by billions of dollars annually. But these Instagram-based resellers face a common frustration: social media platforms help them find customers, but offer virtually no tools to actually run a business. That’s where Brenner’s Thryft Ship comes in. Thryft Ship provides resellers the inventory, order, and payment management tools needed to run a reseller business on Instagram. Instead of going back and forth in direct messages (DMs), a shop owner sends a buyer their Thryft Ship link to fill out with address and important shipping information. Then shop owners can use Thryft Ship to print discounted USPS labels and manage tracking. The platform, which came out of beta and launched fully this January, has seen 10% month over month organic growth, Brenner told
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