Understanding LinkedIn’s new algorithm: A guide for lawyers – Bizcommunity

Most lawyers know they should be on LinkedIn. For professional services, LinkedIn is the best platform to establish yourself as a thought leader and attract potential clients. Image source: rawpixel.com from Freepik Then why aren’t you seeing tangible business opportunities as a result? One of the main reasons is that LinkedIn has changed, quietly but significantly. Its new algorithm no longer rewards visibility for visibility’s sake. Instead, it evaluates credibility, consistency, and alignment between who you say you are and what you post about. LinkedIn’s 360Brew 360Brew is a large language model that functions as a sophisticated algorithm. It has completely changed how your content is assessed. The most important change is that 360Brew compares your profile with what you’re posting. If that doesn’t match up, it doesn’t get distributed. This is an exciting development. Because you can use it to your benefit. Update your profile page immediately Your profile is not a CV. It’s a marketing tool. Start with your headline (that’s the bit under your name). It’s not meant for your job title; it should be a description of what you do. A good headline tells profile viewers something about you at first glance. And every time you
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