Upfronts 2026: Amazon Canada unveils ad formats, Twitch tools

The company used the presentation to showcase a connected ad ecosystem, highlighting new formats, Twitch integrations and sports rights. (Image via Amazon Canada) Amazon used its second-ever Canadian Upfront to showcase a connected advertising and entertainment ecosystem, bringing together Prime Video, Twitch and ad tech capabilities to pitch brands on a more measurable and interactive streaming TV environment. Subscribe now for unlimited access! Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * Subscribe Already a subscriber? Sign in here *Annual subscriptions are eligible for a refund anytime within 10 months from sign-up; no refund will be applied for the final two bonus months.
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