US Adults Use YouTube More Than Any Other Platform

This week in social media news, a new Pew Research Center survey highlights key social media use trends, Google launches video experiments globally for YouTube advertisers and Reddit is reportedly exploring a voice chat feature. Pew Research: YouTube Is The Most Used Social Platform Among US Adults The most-used social media platform by US adults is YouTube (81 percent), followed by Facebook (69 percent), according to a new Pew Research Center survey conducted from January 25 to February 8 among 1,502 Americans. Among the platforms Pew measured, the only platform other than YouTube that experienced significant growth since 2019—up from 73 percent—is Reddit, which grew from 11 percent in 2019 to 18 percent today. Why it matters: Facebook is still one of the most used social media platforms with 69 percent of respondents saying they use it, but Pew’s data show that its growth has leveled off over the last five years. In addition, the respective number of Americans who report using Snapchat, Instagram, Pinterest, Twitter and WhatsApp is statistically unchanged since 2019. The details: As for other platforms in Pew’s survey, 40 percent of adults say they use Instagram and 30 percent use Pinterest or LinkedIn. Twenty-five percent say…
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