Mon., May 24, 2021By Ronn Torossian Ronn Torossian Audio platform Clubhouse was valued at less than $100 million at the end of last year. A month later, that valuation hit $1 billion. That’s pretty impressive for an invite-only app that launched only last year. Similar to when Twitter or Facebook first launched, companies are now wondering whether they should utilize the voice-powered social media network in their public relations and marketing campaigns. Although that decision depends largely on the nature of the business itself, Clubhouse is proving to be a useful tool for practically everyone. Messaging and control When creating a room within the Clubhouse app, companies should always have a moderator who has the option to allow others to participate in the conversation. All it takes is a press of a button, and anyone can be added or removed from the group of participants. Having a moderator means conversations and messaging will be largely controlled, which is beneficial in these types of voice apps, as things can get loud quickly. Fortunately, rooms can easily be set up to allow only a single person or a small group of speakers to be active. Meanwhile, participants are able to listen in…
Read More
Using Clubhouse In PR Campaigns
