Twitch streamer turned YouTube streamer Valkyrae offers insight on why YouTube is continuing to struggle against Twitch’s continuing success. Twitch maintains its status as the indisputable leader within live-streaming video platforms globally despite multiple attempts from a wide gamut of companies attempting to challenge. A large aspect of Twitch’s success comes from its pedigree honed for almost a full decade, with the service beginning on June 6, 2011. This time has allowed a community to build around the service with a unique culture. A culture with its own unique form of communication has turned into a cultural phenomenon found only within the platform. Many corporations have taken swings at Twitch in the past. Multiple attempts have been made to establish a rival service to share the success of the company. There have been a variety of tactics used to lure Twitch’s audience away to new platforms. Exclusivity contracts for massive names in the industry have been a tactic favored by the now-defunct Mixer and YouTube Gaming Live. Mixer notably offered partnered streamers bonuses at the beginning of the pandemic for working overtime during the pandemic. Former Twitch streamer and 100 Thieves partner Rachel ‘Valkyrae’ Hofstetter offered some insights as to why she believes YouTube continues…
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Valkyrae Explains How YouTube is 'Far Behind' Twitch When It Comes to Streaming
