[VIDEO] Bode Miller and Andy Wirth Talk About The Ethos Behind Their New Peak Ski Company

Peak Ski Company was founded on four pillars: innovation, precision, performance and grit. Owners Andrew Wirth and Bode Miller, alongside their team, strive to produce the most technical – and fun – ski you’ll ever ride. Proudly born in the mountains of Southwestern Montana and from the vision of its co-founders, Andy Wirth and Bode Miller, the Peak Ski Company is rooted in innovation. On April 6th, Andy Wirth and Bode Miller announced the new venture, Peak Ski Company, LLC, a direct-to-consumer, high-performance ski and brand platform that is leading with a line of six all-mountain and side-country skis for the 2022/23 ski season. SnowBrains was invited to the official launch party: Bode Miller and The Peak Skis Experience The lineup of Peak’s high-performance all mountain skis for 2022/2023 includes four models, with each model delineated by the measurement (in millimeters) underfoot: The Peak 88; Peak 98; Peak 104, and Peak 110. Developed and tested in the Montana backcountry, the company has also developed a line of high-performance “sidecountry” skis, Peak SC by Bode Miller, including Peak 98SCs 98’s and Peak 104SCs. While Peak is the first, at-scale, direct-to-consumer ski company in the United States, the entire company and its…
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