Snapchat and Prime Video have announced a partnership to bring “Landmarker” technology Down Under for the first time on the Sydney Harbour Bridge which will enable users to visualise Númenor, an island kingdom located to the west of Middle-earth in the hit The Lord of the Rings: The Rings of Power, through Augmented Reality on Snapchat, which will be available from 6 – 22 October.Fans of The Rings of Power can visit the iconic Harbour Bridge, where fans can watch the entire structure being transformed to the entrance of Númenor and in a matter of seconds, the Harbour Bridge Pylons will turn into statues of Númenor.Kathryn Carter, APAC General Manager, Snap Inc has stated:“The Snapchat community uses ground-breaking AR technology to engage with the world around them every day with incredible innovations which allow our community to experience the power of AR, through the Snapchat camera, like never before. We’re thrilled to be partnering with the Prime Video Australia team to bring The Lord of the Rings: Rings of Power to life on The Sydney Harbour Bridge via our exclusive Landmarker technology in Australia for the first time after huge success in major events in London, Paris, New York, Mumbai…
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Want to visualise Númenor? Well thanks to Snapchat and Prime video you can – Ausdroid
