Shay Rowbottom Shay Rowbottom The tiny little drop-in audio app called Clubhouse is still making waves, and it’s not so tiny any longer. Case in point: I recently invited a few influencers like Shay Rowbottom to join a Clubhouse chat and noticed how a crowd gathered quickly. We’re talking about a few hundred people or so, but that’s far more than I’ve noticed during a few pitch meetings I’ve had in recent weeks. Shay talked about what it means to be an influencer today, the need for authenticity, and how growing her platform on LinkedIn (which is about 600,000 strong now) was really an exercise in due diligence. She tends to produce videos that are wonderfully insightful and often funny, so I’m eager to see what she can do on Clubhouse. Another luminary named Alexa Carlin spoke during the chat about how being an influencer requires that you have something to influence people about in the first place. Will Huff, who runs a marketing club on Clubhouse and HR expert Katrina Ghazarian also joined. Wellness expert and podcaster Kristel Bauer spoke about how her impetus to becoming a social media influencer came from personal experiences with her family and realizing…
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What Happens When Influencers Like Shay Rowbottom Start To Dominate Clubhouse
