What the Tech? Instagram’s “Your Algorithm” – ABC 6 News – kaaltv.com

A comprehensive look at local, multi-state and national news events provided by the ABC 6 News Team including updates on sports and weather conditions and traffic. (ABC 6 News) – Instagram is giving users a rare look behind the curtain of its recommendation engine. The company just introduced a new AI powered tool called “Your Algorithm” that finally lets people see and control the topics shaping their Reels feed. The update adds a small icon in the upper right corner of the Reels tab. When you tap it, Instagram shows a list of subjects it believes you’re interested in based on your viewing habits. You can increase or decrease how much of each topic you want to see, and the changes take effect immediately. For example, on one test account Instagram predicted interests like running, fashion, and travel. Below those broad categories it listed more specific topics. Adjusting the list in real time instantly reshaped the Reels feed. Adding Apple devices brought up more tech content. Removing a category made it disappear from recommendations. Meta says this is the most transparency it has ever offered around how its algorithm works. Unlike Facebook or TikTok, which rely heavily on passive viewing
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