WhatsApp collaborates with Yuvaa to launch #TakeCharge campaign – The Financial Express

With this campaign, WhatsApp wants to raise awareness about online safety WhatsApp has joined hands with Yuvaa to launch its week-long #OnlineSafety campaign on the occasion of ‘Safer Internet Day’. The campaign titled #TakeCharge consists of a series of infotainment content that will be featured on Yuvaa’s Instagram page. With this campaign, WhatsApp wants to raise awareness about online safety, encourage people to understand the various safety tools and resources that can be used to stay in control online. “WhatsApp is an industry leader among private end-to-end encrypted messaging services in promoting online security,” Abhijit Bose, head of India, WhatsApp, said. “Besides continuously innovating on the product side to build safety features, WhatsApp also deploys dedicated teams of data scientists, analysts, security experts as well as AI and ML to keep users safe online 24x7x365. Additionally, it has been our continuous endeavour to raise awareness and education about user-safety. Our current Safer Internet week campaign is another such attempt to help users understand the importance of online safety and how they can #TakeCharge to navigate the internet safely,” Bose added. The campaign will also touch upon various aspects of online safety and the best practices that people should follow to…
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