WhatsApp delays privacy update over user 'confusion' and backlash about Facebook data sharing

Jaap Arriens | NurPhoto | Getty ImagesWhatsApp has delayed a privacy policy update that caused confusion and backlash among users over fears it could mean broader data sharing with the messaging app’s owner Facebook.”We’ve heard from so many people how much confusion there is around our recent update. There’s been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts,” WhatsApp said in a blog post over the weekend.The updates related specifically to features that allow users to message and interact with businesses on WhatsApp. Last year, Facebook announced that businesses using WhatsApp could store and manage their chats with customers using Facebook’s “secure hosting infrastructure.”As part of this, a business can see the contents of the message between it and a user and may use that information for its own marketing purposes, which could include advertising on Facebook.WhatsApp was set to start prompting users on Feb. 8 to accept updated terms in order to continue using the app. But Facebook said that it is now pushing the date back for people to review and accept the terms.  » Read More