WhatsApp is the default first app for most new smartphone users and now has a bevy of integrations to fulfil its super app ambitions Among the super app contenders in India, WhatsApp has arguably the best shot at success. It has a massive user base, is the default first app for most new smartphone users and now it has a bevy of integrations to leverage in the super app journey. We’ll take a look at how developments this past week indicate WhatsApp’s approach in this game, but first here are two stories that caught our attention: ⚔️ upGrad Vs Scaler… Edtech unicorn upGrad has sought damages over INR 3 Cr from Scaler, alleging that the latter ran Google ads using upGrad as a keyword, even as Scaler denied the claims 👨🏻💼 Twitter’s Indian Boss! IIT-B alum and Twitter’s CTO Parag Agrawal took over the reins as the CEO of the social media giant after cofounder Jack Dorsey stepped down 💬 WhatsApp Inches Towards Super App In December 2020, Meta-owned WhatsApp sounded out its focus on offering a broad range of financial products for India such as microcredit, health insurance and pension plans. This was said to be part of the…
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WhatsApp Inches Close To Super App Goal – Inc42
