WhatsApp Pay Had Less Than 1% Market Share Of UPI Payments In November

For November, WhatsApp Pay’s first month on NPCI’s Unified Payments Interface network, it had less than 1% of the total market share in terms of the total volume of transactionsFor the first phase of WhatsApp Pay’s launch, the company has been allowed to onboard not more than 20 Mn users, to prevent overload of the UPI infrastructureWhatsApp Pay is expected to have recorded 20 Mn transactions in the last monthFacebook-owned messaging platform WhatsApp’s digital payments application WhatsApp Pay is off to a slow start in India after it received the approval of the National Payments Corporation of India (NPCI) last month to launch services in the country in a graded manner. For November, WhatsApp Pay’s first month on NPCI’s Unified Payments Interface (UPI) network, it had less than 1% of the total market share in terms of the total volume of transactions. It is to be noted that WhatsApp, which has 400 Mn monthly active users in India, has been allowed to onboard users on its payments application in a graded manner. For the first phase of WhatsApp Pay’s launch, the company has been allowed to onboard not more than 20 Mn users, to prevent overload of the UPI infrastructure. WhatsApp’s payments application…
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