WhatsApp Rolls Out AI Writing Help, Ads, and Monetisation Tools: What It Means for South Africans

WhatsApp is evolving beyond simple messaging. With nearly three billion global users, parent company Meta is integrating artificial intelligence and monetisation features into the app, reshaping how people chat, create, and earn. For South Africans, these updates could significantly impact personal communication and small business operations. AI Writing Help: Smarter Messaging Meta has introduced AI-powered Writing Help, a feature designed to make messaging faster, clearer, and more polished. It can: Rephrase text for better clarity Fix spelling and grammar Adjust the tone to be formal, casual, or supportive Importantly, Meta says the tool uses Private Processing, meaning messages stay on-device and aren’t sent to Meta’s servers. The feature is currently available for iOS users in English, with broader language support and Android rollout expected soon. For South Africans juggling work chats, school groups, and business conversations, this could make professional communication smoother and reduce embarrassing typos. Ads, Channels, and Monetisation Tools Meta is expanding WhatsApp into a revenue-generating platform with several new features: Ads in the Updates Tab — While personal chats remain ad-free, promotional content will soon appear under Status and Channels. Paid Subscription Channels — Creators, brands, and communities will be able to charge for exclusive content. Business
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