The Facebook and Instagram social media blackouts last month taught many businesses lessons about how tenuous social media promotion can be. Countless Black businesses, for one, rely on social media to promote their establishments. Photo by Yan Krukov from Pexels A Visual Objects survey found that 78 percent of small businesses use Facebook. On top of this, 60 percent of millennial small business owners depend on social media to generate revenue. Also, 52 percent of small business owners use Instagram, found a Clutch 2017 Small Business Social Media Survey. Black businesses often use social media to connect with potential customers. There are more than two million Black-owned businesses in the U.S., many of them small businesses. Just 124,000 are defined as “employer firms,” which means that they have employees in addition to the proprietor(s). It’s not just small businesses that make use of social media to promote their products. As of 2018, nearly 97 percent of all Fortune 500 enterprises use at least one social media platform “to promote their initiatives and foster positive communication with stakeholders,” Entrepreneur reported. It’s no wonder why social media attracts businesses: It exposes the companies to a wide audience. There are about 3.78 billion social media users…
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When Facebook and Instagram Experience Another Outage, Here's How You Can Ensure …
