Neal Mohan plays by the rules. After Stanford, he worked in consulting. For public appearances, he almost always wears a blazer—black or blue. In workplace chat, he’s known for his academic approach—think probing, astute questions as opposed to memes. Now he’s taking his khaki slacks and understated demeanor to YouTube’s corner office as its new CEO, replacing longtime YouTube boss Susan Wojcicki. “He has a wonderful sense for our product, our business, our creator and user communities, and our employees,” Wojcicki wrote of Mohan in her departure note, listing the disparate, and at times conflicting, parts of the $29 billion YouTube empire that Mohan inherited on February 16. It’s not just that Mohan has whizzed through performance reviews with high marks at Google. He was present at the virtual birth of online advertising. As a first employee-turned-executive at online advertising pioneer DoubleClick (acquired by Google in 2007), Mohan helped publishers monetize their sites and then subsequently at YouTube he engineered AdSense, a crucial platform to define video advertising and pay creators. But can the rule-follower keep a business that thrives on creativity and expression at the front of the pack? It’s a fraught time for Mohan to take over the
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Who is Neal Mohan, new YouTube CEO after Susan Wojcicki – Fortune
