Steve is the Founder & CEO of MuteSix, a leading performance marketing agency that has scaled the world’s fastest-growing e-commerce brands. getty CEOs, business leaders and celebrities alike can’t seem to stop talking about Clubhouse, the buzzy, invite-only audio chat app that launched in April 2020. The new social media platform started to infiltrate the tech community late last year and is now valued at a reported $1 billion with millions of users. Industries spanning beauty, food and fashion are now flocking to the app, and Facebook is already rumored to be working on a competitor. Clubhouse has given thought leaders and experts a space to connect in a setting that is arguably more casual and interactive than LinkedIn. Its format of “rooms” allows individuals to join, host and listen in on discussions. I like to think of it as a cross between a webinar and a podcast. As with any emerging social platform, savvy brands will be the first to capitalize on an untapped marketplace. However, what sets Clubhouse apart is the lack of opportunity for the visual content (whether paid or organic) that performs so well on apps like Facebook and TikTok. Through this post, I’ll outline why it’s…
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Why Marketers Should Be Paying Attention To Clubhouse
