Why Organic Social Sharing Should Be Part of Your Fundraising Strategy – Campaigns & Elections

For political campaigns and non-profits, there are now few good options when it comes to fundraising online. For a while, digital advertising was the most cost-effective option organizations and campaigns relied on to pull in the amount of attention necessary for a successful fundraising campaign. Yet with Twitter’s prohibition on the promotion of political content, Facebook’s recent announcement on de-emphasizing political ads, and with majorities of Americans holding antagonistic attitudes toward political advertising on social media, it’s clear that advertising isn’t where the future of digital fundraising lies.  Here’s my pitch for a more efficient alternative: an organic social media strategy that focuses on quality content and audience engagement to build a community around your candidate or group. Essentially, it means applying traditional campaign tactics in a digital space.  At an online summit in November hosted by the Center for Digital Fundraising, political advocacy non-profit DemCast USA announced they had raised $1.4 million for candidates and grassroots organizations in critical swing states exclusively from organic social sharing.   In a conversation I recently had with DemCast Co-founder Lori Coleman, she highlighted ways organic social sharing provides value above and beyond digital advertising. Here are some ways you can implement your…
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