The last five years have seen the emergence of a slew of social media apps with one thing in common: the focus on India’s non-English-speaking population. The list includes ShareChat (now a unicorn), DailyHunt, Lokal, Roposo, Helo, and numerous others. Many steadily grew their user base, while others silently bit the dust. But Bangalore-based live audio discussion app Leher neither registered massive growth nor did it fall by the wayside. Years later, the social media app has made a mark as a made in India alternative to Clubhouse. “When we launched our app in 2018, the regional language social media apps space was in early stages. We, as an audio platform, were way ahead of the curve,” Vikas Malpani, CEO and Co-founder of Leher, told YourStory. The app was founded under Leher.AI Pvt Ltd by Vikas, a serial entrepreneur and angel investors in Unacademy, among others, and Atul Jaju, a senior engineer at Goldman Sachs. Leher grew its marketing spends to 10 percent from almost nil earlier. Credit: YourStory Design Currently, Leher is getting major traction from Mumbai, Delhi, Chennai, Kolkata, Bengaluru, and Hyderabad, among others, and Tier II cities including Agra, Ghaziabad, Ajmer, Bhopal and Chandigarh. Leher aims to expand beyond Tier II cities as…
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Why social networking app Leher aims to be the Clubhouse for Tier I and II India – YourStory
