EditMarketingChain social marketers from Dunkin’ to Cava delivered some humor to Twitter Monday to engage with customers during the outage. By Heather Lalley on Oct. 04, 2021 Photo: ShutterstockA global outage of Facebook and the other social media platforms it owns, Instagram and WhatsApp, sent restaurant marketers scrambling Monday. The tracking site Downdetector showed a massive spike in Facebook and Instagram outage reports beginning around noon Eastern time. The outages continued throughout the day, prompting Facebook to take to Twitter to say the platform was experiencing “networking issues” and that its teams were working to “debug and restore” as quickly as possible. But the widespread outages put a crimp in the marketing plans of many restaurants, particularly since Monday was National Taco Day. “On big days like National Taco Day, social media is critical to talk about a promotion,” said EdithAnn Ramey, CMO at Tex-Mex casual dining chain On The Border. “Without those channels, it hurts our ability to amplify the message and drive people in to the restaurants.”Perhaps Taco Bell had a crystal ball, providing a look at the impending chaos. Even before the outage, the quick-service chain was promoting its National Taco Day trivia contest to be held…
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With Facebook and Instagram down, restaurant marketers get creative
