This article on Instagram Shop is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and Sustainability Edits and exclusive event invitations, sign up for Membership here.Instagram’s Shop tab is losing its prime spot on the app’s homepage navigation and will be relegated to the settings page from February, as the social media platform seeks to better align with consumer shopping habits. It’s a catalyst for brands to rethink their commerce-related goals on Instagram, experts say.
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Without the Shop tab, brands rethink Instagram strategies – Vogue Business
