Snap Inc, the company behind social media giant Snapchat, has announced a world first collaboration with WPP to launch an augmented reality (AR) partnership, set to change e-commerce. On 30 September, Snap and WPP announced that they would be teaming up to launch The AR Lab. The partnership will build brands and deliver immersive experiences using AR technology. Snap will be sharing its advances in technology, with a particular focus on e-commerce. These advances will allow WPP clients to connect with their customers on an interactive level. In turn, this partnership is set to drive meaningful results through advancements in AR. As the first agency to partner with Snap, WPP will be able to collaborate with the social media platform on new products, including the recently launched Snapchat Trends tool. The new feature, which is predominantly for marketers, allows a public overview of the most popular keywords being used on the app. The AR Lab Strategy Guide will be accessed by WPP. The guide includes how to use Snap’s AR technology to inform creative development. Authentic branded experiences will now be brought to market faster and easier. Why AR? Snap saw the necessity of AR after a recent study commissioned by…
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WPP and Snap Inc launch AR partnership | Marketing Magazine
