Young Hero Launches PRIDE 365 to Boost Brand Support for LGBTQ+ Artists Year-Round

Creative youth-culture agency and production company Young Hero has launched PRIDE 365, a new initiative targeted at increasing brand support for LGBTQ+ artists year-round. PRIDE 365 offers a platform for LGBTQ+ artists and brands to join forces and collaborate on creative projects and branded content, all year long, beyond the concentrated focus during June’s Pride Month celebrations. Argentinian artist Baby Yors helped kick-off PRIDE 365 with the initiative’s first project in collaboration with NOMO SOHO, a live musical performance and interview filmed from the hotel’s penthouse suite, and a social media face filter. View clips from the performance and PRIDE 365’s launch video with Baby Yors below or on Vimeo here: https://vimeo.com/571739728 “Once June ends and brands take down their rainbow logos, many artists in our network and LGBTQ+ colleagues in the field have expressed frustration with companies losing interest in their creative work,” shared Roberto Max Salas, President and Co-Founder, Young Hero. “As a company, we always champion diversity and raise visibility for talent from traditionally underrepresented communities, and to further aid LGBTQ+ creatives, we’ve developed PRIDE 365 as an ongoing resource for brands to get involved and support the community.” “It isn’t about showing support, it’s about giving support,”…
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