YouTube Ads May Have Led To Online Tracking of Children, Research Says – Slashdot

Posted by BeauHD on Thursday August 17, 2023 @06:00PM from the problematic-advertising-practices dept. An anonymous reader quotes a report from the New York Times: This year, BMO, a Canadian bank, was looking for Canadian adults to apply for a credit card. So the bank’s advertising agency ran a YouTube campaign using an ad-targeting system from Google that employs artificial intelligence to pinpoint ideal customers. But Google, which owns YouTube, also showed the ad to a viewer in the United States on a Barbie-themed children’s video on the “Kids Diana Show,” a YouTube channel for preschoolers whose videos have been watched more than 94 billion times. When that viewer clicked on the ad, it led to BMO’s website, which tagged the user’s browser with tracking software from Google, Meta, Microsoft and other companies, according to new research from Adalytics, which analyzes ad campaigns for brands. As a result, leading tech companies could have tracked children across the internet, raising concerns about whether they were undercutting a federal privacy law, the report said. The Children’s Online Privacy Protection Act, or COPPA, requires children’s online services to obtain parental consent before collecting personal data from users under age 13 for purposes like ad
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