YouTube allows fans and creators to gift paid channel subscriptions – Times of India

This feature can turn out to be a new monetisation tool for the creators and many of them are excited about th…Read MoreYouTube has started rolling out a feature that allows users — both fans and creators to gift paid channel subscriptions to each other. According to a report by Engadget, multiple influential streamers have tweeted about the announcement made by the Google-owned video streaming platform. This feature can turn out to be a new monetisation tool for the creators and many of them were excited about this new feature from YouTube. Several content streamers believe that the gifting subscription tool can be an easy way to generate revenue as well as help them to build their community. What is the new gifting subscriptions feature?The gifting subscriptions feature isn’t something new as this tool has already been made famous by YouTube Gaming’s primary competitor — Twitch. YouTube has been holding back this much-anticipated feature for some time now and has finally released the tool for some selected regions. Initially, YouTube tested the gifting subscription feature for its users in Japan earlier in 2022. The feature is still in its beta phase and will now be available to all users of…
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