YouTube Expands Shorts Ad Options | Social Media Today

YouTube has announced some expanded Shorts ad options for your last-minute holiday push, including comments on Shorts ads, enabling creators to link to a brand’s website within branded content, expanded Shorts ad placement options, and more. First off, YouTube will now enable comments on Shorts ads “ to give your brand more ways to interact with audiences and match the experience of organic Shorts.” That’ll provide another engagement option with Shorts promotions, which could help to enhance interest, and as YouTube notes, will also provide more opportunities for brands to engage with ad viewers. YouTube says that c omments will only be available on Shorts ads if the video channel is linked to a Google Ads account or a 360 Space account. But if you meet these requirements, it could be another way to spark engagement with your Shorts promotions. Though this is likely a bigger update. YouTube will also now enable Shorts creators to link to your brand’s website within their branded Shorts,  providing a more direct link between the promotion and your offerings. Originally announced at its “MadeOn” event back in September, the option will give brands more opportunity to drive shopping activity from their partner promotions. As
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