YouTube, Forbes Move Deeper Into ‘Creator Era’ – MediaPost

by Laurie Sullivan , 4 hours ago Cannes Lions Festival of Creativity is about storytelling, and this year at the festival the “creator era” continues to gain strength. YouTube is offering additional data and services supported by artificial intelligence (AI), and Forbes is launching a way to help brands connect through a “Creator Network.” As AI enables new types of creativity, YouTube has introduced insight tools and features to offer a better understanding of performance and trends, especially when it comes to influence for products and services led by YouTube creators. The tools and features, built with Gemini, aim to help brands and agencies gain the most from what the company calls the “creator marketing” era. The new features for the tools were made available Tuesday at Cannes Lions Festival of Creativity. The update for creator-led campaigns includes new trending insights in the U.S. within “Google Ads Insights Finder,” which initially launched in 2021. Today it offers a more granular look at what is popular on YouTube right now.  advertisement advertisement Brand pulse report metrics now appear in Insights Finder, giving brands a clearer view of their paid and organic presence on YouTube. The new “Content & Creator Insights API” provides much
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