YouTube Is Making AI Labels More Prominent on Videos – The Hollywood Reporter

YouTube is making a major change to its user interface to make it clear when a video has used artificial intelligence tools in its creation, particularly for photorealistic or “meaningfully altered” content. The Google-owned video platform said Wednesday that it will move its “AI” label from video descriptions to more prominent locations on both desktop and mobile, for long-form videos and Shorts. In long-form videos, the disclosure will now appear above the description and directly below the video player, and on mobile, it will be an overlay on the video itself. In a video explaining the move, YouTube’s creator liaison, Rene Ritchie, said the goal is “to make them even more intuitive for everyone.” “The goal here is context at a glance. If it looks real but was made with AI, viewers will know immediately,” Ritchie added. “This is purely about giving viewers the right information at the right time.” YouTube has had a rule requiring the disclosure of AI-generated content since 2024. That requirement is still in place, but it will now be complemented by an automated AI-detection system that will flag a video if it believes it contains photorealistic AI content. “While you’re still required to manually disclose
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