YouTube is testing a new feature to help videos travel around the world – Business Insider

Exclusive YouTube CEO Neal Mohan. Kevin Mazur/Getty YouTube is adding a new tool to let creators change thumbnails for videos in different languages. It’s part of a push by YouTube to help videos travel globally. AI-powered dubbing is a top priority among YouTube stars like MrBeast. YouTube is releasing a new feature to help creators spread their content around the world. The tool, which will be rolling out in the next few days, lets creators upload different thumbnails for each video that’s dubbed into a different language, a company spokesperson confirmed to Business Insider. The aim is to help influencers localize their thumbnails based on a viewer’s language. The feature is available to a subset of creators who have access to YouTube’s dubbing technology. “We’re always testing more ways for creators to reach new audiences. In this case, a handful of creators are able to localize their thumbnails for videos with multiple language audio tracks,” the YouTube spokesperson said. Several of YouTube’s top stars, including MrBeast, are bullish on using AI to dub videos so they can reach global audiences. YouTube began testing multi-language audio dubbing with some creators as early as 2023. This thumbnail feature opens up an additional
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