YouTube Knows Using Music in Its Videos is a Pain. It May Have Found a Solution

YouTube announced a new music licensing service for content creators that will allow them to make money on videos that include commercial music For years, YouTube has had a pain point in serving its thousands of content creators: Licensing music in videos is a headache. For the largest video-sharing platform on Earth — particularly as it’s fending off competition from TikTok and Instagram for the loyalty of a creator economy that heavily uses music for content — that’s a problem. But now YouTube is looking to change that. At its Made on YouTube event in Los Angeles on Tuesday — which also unveiled new revenue models for content creators on YouTube’s Shorts platform — the company announced that it’s launching Creator Music, a new music licensing shop intended for creators to get commercial music in their videos more easily.  “Music is the soundtrack of YouTube, and finding that perfect song can make all the difference in how creators set the tone of their videos. Creators have told us time and time again that finding that right song isn’t the hard part, it’s figuring out how to license it,” YouTube’s vice president of creator product Amjad Hanif said during the event.…
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