YouTube Shorts Revenue on Par With Regular Videos, CEO Neal Mohan Says – TheWrap

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple countries, including the United States. Its monetization rate also now exceeds the core business in some countries. “It’s something that we have been working on for a while and it’s a testament to both the viewer side, but also the quality of the ad products that we build for our advertisers,” Mohan told an investor conference hosted by MoffettNathanson on Thursday. The TikTok-style short-form video platform also saw a 20% year over year increase in viewership during the first quarter of 2025. About 70% of channels on YouTube upload on Shorts. “Especially for younger audiences, viewing video is increasingly participatory in nature,” Mohan added. “They want to jump in themselves and participate in that creation process. And Shorts just makes that easy and straightforward.” The growth for Shorts comes as YouTube viewing on TVs surpassed mobile during the first quarter of 2025. YouTube has also consistently been ranked the leader in streaming watch time in the U.S., per Nielsen. At its Brandcast presentation on Wednesday, YouTube revealed that its
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