YouTube TV’s Skinny Bundle; From Substack To Adstack – AdExchanger

Thursday, December 11th, 2025 – 12:03 am Bundle Of Joy The cable TV bundle is making a minor comeback – with an assist from YouTube TV. Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a single YouTube TV package, The Wall Street Journal reports. For example, YouTube TV’s new skinny sports bundle provides access to FS1, NBC Sports Network and ESPN, plus broadcast channels. Other packages will focus on news and family. Such cable-esque channel bundles are nothing new for YouTube TV, which became a giant of the streaming era by bundling its service with other TV providers. But these skinny bundles reflect a new trend in paid TV, where platforms let subscribers pay only for the channels they actually want. Think of it as “cable lite.” YouTube TV says these skinny bundles will cost less than its full suite of 100+ channels, which runs $82.99 a month.  Here’s another sign YouTube TV is leading a cable comeback: In Q3, the number of viewers paying to watch cable channels grew for the first time in eight years, according to research by MofettNathanson . The quarter saw 303,000 net new subscribers to
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