YouTube’s comeback: regaining leadership as the new television | Entertainment news

“After six years of exclusive streaming on Twitch, today I am doing my first live stream on YouTube,” said Ibai Llanos. Anything he says immediately becomes news, but some statements cause real earthquakes. It wasn’t his first encounter with the red play button platform; a year earlier, the Bilbao native had hinted at his intentions to land in the ecosystem that created the profession of which he is the undisputed king: “Those 900 hours I was investing in Twitch, I will now invest in YouTube. It’s less demanding. I want to spend more time with my family, take care of myself, and work on projects that truly motivate me,” he said back then. But on January 17, the definitive announcement came, putting a face and eyes to a trend that was growing louder and could be summarized in a statement so repeated that we could call it viral without fear of being wrong: “I’m coming back to YouTube.” “Content creators are indeed returning to YouTube. It was easy to hear four or five years ago that the platform had become outdated, but there has been a pendulum swing that has brought it back to a leadership position,” confirms Luis Calvo
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