YouTube’s Pedro Pina to deliver Edinburgh TV Festival’s MacTaggart lecture

Distribution & Consumption By Staff writer 26 May 2026 Pedro Pina, Head of YouTube EMEA, is to deliver the flagship address of this year’s Edinburgh TV Festival, The James MacTaggart Memorial Lecture. The executive oversees YouTube’s business, creator, and content ecosystem across Europe, the Middle East, and Africa, leading the platform’s relationships with digital creators through to broadcasters and film and TV studios. Pedro Pina Before YouTube, Pina spent over a decade at YouTube’s parent company, Google, as a Global Client Partner, where he drove engagement with European advertisers including Unilever, L’Oreal, Nestlé, LVMH, VW, and BMW. He has also held leadership roles at McCann Worldgroup, France Telecom, Yum, PepsiCo, and P&G, working across territories including the US, Brazil, Spain, and his native Portugal. Pina is also a celebrated champion for inclusion. He has been named the world’s top LGBT+ executive role model on the OUTstanding 100 Global List; twice recognised by the British LGBTQ+ awards as one of the UK’s most influential and inspirational leaders; and was recently appointed to the board of the Victoria and Albert Museum in London. “To be invited to give the MacTaggart lecture is an incredible honour, particularly at a moment when our industry has
Read More