B2B Unplugged: The Creator Sessions – What I Learnt About Being a LinkedIn Creator

If you’re working in the creator economy, it’s easy to feel disconnected from the rest of the industry. For an industry built on connection, much of our networking ends up confined to LinkedIn feeds and DMs. We build a LinkedIn presence in isolation, quietly guessing what works. Lately, I’d been questioning my own approach to the platform. So when a small creator-focused event popped up in London last week, hosted by LinkedIn creators, I decided to see what it might offer. Created by Jake Kitchiner , ChannelCrawler Founder and Chris Peters , B2B Marketing Partner at Wavemaker , B2B Unplugged: The Creator Sessions was an intimate affair. With just 30 people in the room, I went in with one aim: to understand how other professionals are actually approaching LinkedIn in 2025. LinkedIn has become a central part of how we build our professional identities, yet most of us are still figuring it out as we go. Hearing creators, strategists, and brand marketers talk openly about their habits and missteps made it clear how much of this work happens behind the scenes. Instead of a formal agenda, we jumped straight into an honest, cross-disciplinary discussion about what’s working, what’s not, and
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