Can the influencer economy thrive outside of TikTok and Instagram? | Vogue Business

To become a Vogue Business Member and receive the Technology Edit newsletter, click here.On new social commerce platform Bond, storytelling takes centre stage. Built as an alternative to traditional social media, brands and creators can curate themed collections; the latter can host live shopping sessions, linking directly to brands’ pages. All of it is shoppable in-platform. The option to purchase is designed as an extension of a user’s engagement with creator and brand content. On the backend, brands have access to a dashboard with inventory, analytics and partnerships data visibility.Both brands and creators have their own pages that users can follow, linkable for ease of discovery. Today at launch, over 50 brands including Bally, Altuzarra and Re/Done are on board, and 65-plus creators are signed up, including Kit Keenan and Valeria Lipovetsky. Creators and brands can also curate collections and host live shopping experiences. The goal is to provide a more enticing setup for social commerce, with the view of migrating parties from social media apps to Bond’s own platform. Can it work?“Our mission is to combine live content and curation to form the ultimate destination for discovery,” says co-founder and CEO Maddie Raedts, who previously founded influencer marketing agency IMA (which was acquired
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