Social media users hit back at Instagram’s Adam Mosseri after he promotes Meta One

Not everyone shares Meta’s enthusiasm for its newly launched subscription service, Meta One. On Threads, the Twitter-like app created by Meta, there has been a strong backlash against Meta executive Adam Mosseri’s post promoting subscription service Meta One. It has been flagged with a community note highlighting the company’s record profits. “Today we’re introducing Meta One, a new subscription with more features and more AI across Instagram, WhatsApp, Facebook and Meta AI,” his post read. “Subscriptions let us build things we otherwise couldn’t, like features that are too specialised or too costly to bring to everyone, and get them to the people who want them most. Let me know what you think.” Thousands of users on Threads expressed disdain for Meta One and how it was pitched by Mr Mosseri. Meta executive Adam Mosseri’s post. Photo: Threads Show caption: Meta executive Adam Mosseri’s post. Photo: Threads “Meta brought in $200 billion in 2025,” the community note read. “There is no such thing as ‘too costly’.” Because so many users considered the note to be helpful, it was displayed immediately after Mr Mosseri’s post as a response. The initial responses to Mr Mosseri, who serves Meta as the company’s director of
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