Despite Success Of ‘Squid Game’, Koreans Are Choosing YouTube Over Netflix – Report

Earlier this week we brought news that South Korean content is now second only to the U.S. on Netflix, but it appears Korean audiences are opting for YouTube over the streamer. According to new research from Digital-i, which examined YouTube viewing for the first time, South Korean people with active YouTube accounts spent a whopping 210 minutes (3 hours 30 minutes) per day watching the platform in the final quarter of last year, which was second only to Japan (214 minutes) in the countries measured. Koreans who subscribe to Netflix spent less than half that time (96 minutes) watching the streamer, which airs Korean hits like Squid Game, Love Next Door and Queen of Tears. Watch on Deadline Digital-i found by far and away the biggest gap between YouTube and Netflix viewing in Japan and South Korea, with other nations much more equal. In the U.S., active Netflix subs watched 117 minutes of Netflix per day in Q4 2024 while the figure for YouTube was 97. In the UK, the figures were 89 and 95 respectively. Italy had the biggest gap in the opposite direction, with 91 minutes viewed daily on Netflix versus 54 on YouTube. The research niftily demonstrates
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