How a Broker Turned His Instagram Into a $200 Million Real-Estate Firm – Business Insider

how-a-broker-turned-his-instagram-into-a-$200-million-real-estate-firm-–-business-insider

Rob Kallick’s love of midcentury-modern architecture blossomed after moving to LA in 2008. He started a design-focused Instagram account, Take Sunset, that has almost 100,000 followers. Now he runs a team of agents named after the account that closed $200 million in deals in 2022.  Loading Something is loading. Thanks for signing up! Access your favorite topics in a personalized feed while you’re on the go. Rob Kallick was fascinated by the midcentury homes he saw in the Chicago suburbs where he grew up — including the glassy cube where Cameron from “Ferris Bueller’s Day Off” lived.It wasn’t until he moved to Los Angeles in 2008, though, that his passion for these houses — built between the 1940s and 1960s as part of the midcentury-modern design movement that prioritized sleek lines and futuristic shapes — grew beyond the level of a hobbyist.  “It opened my eyes to a whole new world of architecture,” Kallick, now 44, told Insider. Feeling inspired, Kallick decided to leave his job in marketing and go into real estate. As he studied for his license exam in 2009, Kallick launched a blog and an Instagram account called “Take Sunset” to both showcase his love for midcentury design and
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