Informal commerce grows through Facebook and WhatsApp

The Informal commerce jumped from the streets to the internet. Due to the pandemic of covid-19, the sale from person to person was complicated, so that artisans and heads of families who had in the Informal commerce their way of subsisting, they now turned to social networks to offer their products and take advantage of the so-called e-commerce, but on a micro scale. Even before the confinement caused by the high number of infections of SARS-CoV-2, small producers of articles such as soaps, candles, woven garments and other types of crafts had their most important points of sale in bazaars. However, restrictions on commercial activity imposed by authorities in practically the entire country determined the closure of these spaces, so the artisans had to move their commercial activity to the digital platforms. « When the pandemic everything migrates online, because a lot of people don’t want to go out or because we shouldn’t go out. Store sales fell to 20 percent and with the store closed in Red light to a zero; back then, it was very important to boost online sales so as not to lose that income ”, says Lilia Cortés, producer of handmade soaps « Cami. » In this regard,…
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