ITP Media Group’s full-service influencer marketing and digital talent agency ITP Live has signed a new deal with Snap Inc. to bring to audiences locally relevant content from some of the region’s top creators via Snapchat’s Discover section. Under the partnership, Snap will offer more than 200 editorially selected Show episodes from ITP Live, including those from influential creators in Saudi Arabia and the UAE. Some of these creators include, Raha Mouharak, Sara Al Madani, Badr Al Shamry, Nael Abu Al Teen, Molham, Ghaith Marwan, Amy Roko, Hadeel AlMaraie, Maram Beeko, Abeer Sinder, and many others. Ahmad Bashour, Managing Director at ITP Media Group, said, “Snapchat’s Discover is an ideal place for us to feature, trending, and entertaining shows on mobile, where we have experienced both a large and a highly-engaged audience on the platform in the region, and particularly in Saudi Arabia. Because of the success of our shows Perfection 101, Expensive Tastes and Mazaj Challenges, we are delighted to extend our expertise to influential creators who we have been working closely with, and help them tap into a wider, engaged audience.” Snapchat currently has a monthly addressable reach of 75 million unique Snapchatters in the MENA region, and…
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ITP Media Group, Snapchat team up to support regional creators
