LinkedIn invites only 500 influencers per year. Could you be one of them? – Utah Business

LinkedIn influencers are a relatively rare breed. The platform invites roughly 500 people a year from among “the world’s foremost thinkers, leaders, and innovators” to be dubbed official influencers. The likes of Richard Branson, Bill Gates, and Arianna Huffington are on the list. Utahns have a reputation for dominating other social media channels, and LinkedIn’s influencer exclusivity could be frustrating to those who aspire to this level of distinction on the platform. But some of the biggest names in LinkedIn marketing say it shouldn’t be. You don’t have to be an official LinkedIn influencer to have influence that matters. The LinkedIn platform is excellent for building business and essential for doing so, says William Arruda, known as “the personal branding guru” and author of “Digital YOU: Real Personal Branding in the Virtual Age.” LinkedIn is “all about creating a plan for being visible, available, and valuable” to your followers. Arruda says one of the best ways to gain influence on LinkedIn is to use the platform’s creator mode. This is a relatively new feature that anyone can turn on. “Using this feature allows you to make yourself visible to your specific target audience with a message that’s going to be
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