Mattel163's UNO!™ Mobile Game Launches Bitmoji Integration Today

Players Can Now Bring Expressive Bitmoji Stickers to the UNO Mobile Game EL SEGUNDO, Calif. – April. 19, 2021 – Mattel163, a mobile gaming joint venture between Mattel (NASDAQ: MAT) and NetEase (NASDAQ: NTES), today launched a new update to bring Bitmoji to the UNO!™ mobile game.  In partnership with Snap, beginning today UNO! players can showcase their use their custom Bitmoji avatar in UNO! mobile games and club chat for a completely personalized UNO! experience. “We are excited to be partnering with Snapchat to integrate the ever-popular Bitmoji into the UNO! mobile game,” said Amy Huang, CEO of Mattel163. “This new feature will enable us to deliver a more unique and personalized game experience to our global players to further enhance the gameplay.” “Bitmoji are all about expression and having fun, and we’re thrilled to partner with Mattel163 to integrate them into a beloved game like UNO! that was created around those principals,” said John Imah, Head of Games and Brands Partnerships at Snapchat. “When we launched Bitmoji for Games last year, we envisioned working with innovative partners like Mattel163 to personalize the player experience, and we can’t wait to see how players will create new shareable moments in…
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