Paid Social Ad Examples: Effective Social Ads in 2026 – Shopify Philippines

Paid social media advertising is a ubiquitous ecommerce marketing strategy, but how do brands find inspiration? For some founders, it comes from successful examples of what other brands have done. In an episode of the Shopify Masters podcast, Claudia Snoh, cofounder of craft coffee brand Kloo, discusses how she found inspiration for her brand’s approach to social media.  “I learned this by studying other brands, notably Liquid Death,” she says. “Because if you go to their Instagram page, most of the time, they actually don’t talk about the products that they sell. They’ll just have a lot of random content on heavy metal or tattoos. Too many brands right now focus their content on selling the product versus selling the brand.” Claudia took inspiration from Liquid Death’s approach, focusing Kloo’s social media page on craft in all its forms, an approach she says has been highly successful. In this article, you’ll see paid social ad examples of various ways brands use social media advertising to build brand engagement and grow their impact. What are paid social ads? Paid social media ads are sponsored posts that appear on channels like Facebook, Instagram, and TikTok. They can take many different forms, including
Read More