Home News Computing (Image credit: Meta) With over two billion users worldwide, WhatsApp is widely seen as one of the best messaging services, and with good reason: it’s encrypted, quick, simple, and ad-free. But parent company Meta needs to make sure the service continues to make money, and has been exploring various avenues for some time, especially with its vast business user base. In a blog post, WhatsApp outlined several new features aimed squarely at businesses, spearheaded by the WhatsApp Cloud API, which has been in beta testing since last year.Significant step”Today we’re taking a significant step in making WhatsApp available for any business of any size across the world by offering free, secure cloud hosting services provided by Meta,” the company says. “With this new API, we’ve cut down start-up time from months to minutes so businesses and developers can quickly and easily access our service, build directly on top of WhatsApp to further customize their experience and increase the speed at which they can respond to their customers.” In essence, the tool is a cloud-based version of the WhatsApp Business API. The goal is to make WhatsApp a fundamental part of the tech stack for businesses, eventually resulting in paying customers that –…
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Meta wants you to run your business on WhatsApp | TechRadar
