NYX Professional Makeup and Rebecca Minkoff join Crypto Fashion Week with NFTs – Glossy.co

For its second season, NFT fashion and beauty event Crypto Fashion Week secured major brand partners. Featuring its first makeup look minted into an NFT, NYX Professional Makeup served as the official beauty partner of the event that ran from September 10-17. Rebecca Minkoff also participated, with one of its NFT outfits featured. Since the first Crypto Fashion Week was held in February 2021, multiple mainstream fashion and beauty brands have joined the NFT wave. For brands, participation offers the chance to get in on NFTs’ hype and devoted community. Meanwhile, organizers are betting on a future where virtual fashion and beauty becomes mainstream.  “We know that the world is moving toward the metaverse,” said Lady PheOnix, founder of Crypto Fashion Week. “We know that everyone will have an avatar in the future. Those who want to be fashionable IRL also want to be fashionable in the metaverse.”   Organized by Lady PheOnix’s cryptomedia company Universe Contemporary, Crypto Fashion Week took place across Twitter Spaces, Twitch, YouTube and its own website. It featured livestreams, talks and NFT drops, and concluded with its own “Meta Gala” virtual fashion show livestreamed on Twitch and YouTube on September 17.  For the Meta Gala, NYX Professional Makeup…
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