Boris Johnson isn’t the most popular Conservative. That accolade goes to Rishi Sunak, who is the bookies’ favourite to become the next prime minister.Sunak – a virtual unknown outside the Westminster bubble until he was appointed chancellor just over a year ago – has built his popularity through social media, catchy soundbites and always looking on-point whether he is wearing a tailored suit or a WFH grey hoodie. Next week he will deliver potentially the most important budget since the second world war.Most politicians probably think a meme is a misspelt memo. Not Sunak. The 40-year-old’s use of social media has become a trademark – though it does not always go according to plan.His use of the How it started … How it’s going meme to celebrated his first anniversary as chancellor is a case in point.“Growing up I never thought I would be in this job (mainly because I wanted to be a Jedi),” he wrote on Twitter and Instagram. “It’s been incredibly tough but thank you to everyone who has supported me along the way.”Using a #NotRagsToRiches hashtag, opponents pointed out Sunak had missed out a few key biographical details.Zarah Sultana, the Labour MP for Coventry South, tweeted:…
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Rishi Sunak: Instagram chancellor and prime minister in waiting
