Snapchat launches its first “open prompt image generation Lens” – Neowin

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Aditya Tiwari Neowin @TheLazyAvenger · Sep 5, 2025 17:26 EDT Image via Snap Inc. Snap Inc., which runs the social media app Snapchat, has released a new generative AI-powered Lens for users, called Imagine Lens. The company describes it as its first “Open Prompt Image Generation Lens.” In other words, it’s a text-to-image AI generator that you can use to create, edit, and recreate Snaps by supplying your own prompts. You can share the image with your friends, post it to your story, or use it outside of Snapchat. Being open prompt means you are not limited to a pre-selected list of options and can describe exactly what you want. You can find the Imagine Lens near the front of the Carousel or in the Exclusive category in the Snapchat app. After selecting the Lens, you can go ahead with one of the pre-loaded prompts or tap the caption to edit your own prompt. Imagine Lens is currently exclusive to those who have subscribed to the Lens+ or Snapchat+ Platinum plan, the company said. It’s the latest addition to Snap’s increasing catalog
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