Snapchat users can now share eBay listings | Retail Dive

This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Adding another social commerce feature to its lineup, Snapchat users on Android and iOS can now share eBay listings using the Snapchat Camera, the platform announced Thursday.  When users share listings from the eBay app, the Snapchat Camera will automatically generate an eBay sticker. When other Snapchat story viewers tap the eBay sticker, they will be redirected toward the listing in the eBay app.  Brands can create their own linked Stickers for Snapchat Stories using its Firebase Extension, Snap said. Dive Insight: Snapchat seeks to cross-pollinate eBay’s more than 142 million buyers with its users.  The platform has been courting brands and retailers over the past couple of years. Before teaming up with eBay, Snapchat collaborated with Poshmark to create the Poshmark Mini shopping experience within Snapchat last May. The platform has also partnered with brands and retailers like American Eagle, Walmart and Hollister to create AR shopping experiences within the app. Snapchat also recently introduced other social commerce features for users. In January, the social network released a new shopping lens that allows users to look at multiple products simultaneously. Earlier this month, the app unveiled multiple…
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